This statistic shows leading factors that influence purchase decision making among consumers in China in 2012. During the survey, 74 percent of the respondents stated that word-of-mouth information from people they knew was an important factor in their decision-making process.
Leading factors influencing purchase decision making among consumers in China in 2012
Characteristic
Share of consumers
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Accenture. (February 28, 2013). Leading factors influencing purchase decision making among consumers in China in 2012 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/
Accenture. "Leading factors influencing purchase decision making among consumers in China in 2012." Chart. February 28, 2013. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/
Accenture. (2013). Leading factors influencing purchase decision making among consumers in China in 2012. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/
Accenture. "Leading Factors Influencing Purchase Decision Making among Consumers in China in 2012." Statista, Statista Inc., 28 Feb 2013, https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/
Accenture, Leading factors influencing purchase decision making among consumers in China in 2012 Statista, https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/ (last visited July 28, 2024)
Leading factors influencing purchase decision making among consumers in China in 2012 [Graph], Accenture, February 28, 2013. [Online]. Available: https://www.statista.com/statistics/294828/china-consumer-purchase-decision-leading-influence-factors/