Canada: consumer opinion on advertising 2021

Favorability of advertising according to consumers in Canada as of fall 2021

CharacteristicShare of respondents
Extremely favorable 5%
Very favorable 15%
Somewhat favorable 63%
Not very favorable 14%
Not at all favorable* 3%
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Sources

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

* Figure for "not at all favorable" calculated by Statista based on data provided by the source.
Original question: "How do you typically learn about products, services, and brands that you might purchase?"
The source does not provide information on the type of survey used.

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