During a 2021 survey carried out among consumer in Canada, it was found that 83 percent of respondents had an at least somewhat favorable view of advertising. On the other hand, 17 percent of responding consumers stated that their opinion was not very or not at all favorable.
Favorability of advertising according to consumers in Canada as of fall 2021
* Figure for "not at all favorable" calculated by Statista based on data provided by the source. Original question: "How do you typically learn about products, services, and brands that you might purchase?"
The source does not provide information on the type of survey used.
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Statista. (April 15, 2022). Favorability of advertising according to consumers in Canada as of fall 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/
Statista. "Favorability of advertising according to consumers in Canada as of fall 2021." Chart. April 15, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/
Statista. (2022). Favorability of advertising according to consumers in Canada as of fall 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/
Statista. "Favorability of Advertising According to Consumers in Canada as of Fall 2021." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/
Statista, Favorability of advertising according to consumers in Canada as of fall 2021 Statista, https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/ (last visited November 03, 2024)
Favorability of advertising according to consumers in Canada as of fall 2021 [Graph], Statista, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/294788/canada-consumer-opinion-on-advertising/
