YouTube: beauty content share of views 2018

Published by Laura Ceci, Nov 9, 2024
This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.

Distribution of beauty content views on YouTube as of August 2018

CharacteristicShare of voice
Influencer views 60%
Brand views 39%
Publisher views 1%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of voice60%60%39%39%1%1%Influencer viewsBrand viewsPublisher views
0%10%20%30%40%50%60%70%

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Release date

November 2018

Region

Worldwide

Survey time period

August 2018

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