Beauty videos are big business on YouTube. In 2018, beauty-related content generated more than 169 billion views on the video platform. Popular types of YouTube beauty content include tutorials and DIY videos, reviews, haul videos and videos produced by beauty vloggers.
Beauty content on YouTube
Fashion- and beauty-related content such as makeup and skincare tutorials, cosmetics hauls and product recommendations are among the most popular content on YouTube. Campaign films accounted for the biggest share of beauty content video views on YouTube, generating more than a third of views as of August 2018. Favorites or reviews and tutorials were ranked second and third with 15 and 14 percent of views respectively.
The most popular beauty and makeup YouTubers have millions of followers – in April 2019, Mexican beauty blogger Yuya was the most subscribed beauty content creator on the video platform with 23.59 million subscribers to her channel. Despite the immense fanbase of beauty YouTubers, only one of them, Jeffree Star, managed to make the list of the highest earning YouTube stars in 2018 with estimated annual earnings of 18 million U.S. dollars.
Annual beauty-related content views on YouTube from 2006 to 2018
(in billions)
Characteristic
Annual beauty content views in billions
2018
169
2017
104
2016
59
2015
37
2014
25
2013
16
2012
11
2011
7
2010
5
2009
3
2008
2
2007
0.87
2006
0.13
Created with Highcharts 7.2.2Annual beauty content views in billions0.130.130.870.8722335577111116162525373759591041041691692006200720082009201020112012201320142015201620172018
0255075100125150175200
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Pixability. (November 12, 2018). Annual beauty-related content views on YouTube from 2006 to 2018 (in billions) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
Pixability. "Annual beauty-related content views on YouTube from 2006 to 2018 (in billions)." Chart. November 12, 2018. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
Pixability. (2018). Annual beauty-related content views on YouTube from 2006 to 2018 (in billions). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
Pixability. "Annual Beauty-related Content Views on Youtube from 2006 to 2018 (in Billions)." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
Pixability, Annual beauty-related content views on YouTube from 2006 to 2018 (in billions) Statista, https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/ (last visited January 04, 2025)
Annual beauty-related content views on YouTube from 2006 to 2018 (in billions) [Graph], Pixability, November 12, 2018. [Online]. Available: https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/
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