Connected TV penetration rate in the U.S. 2014-2023

Published by
Julia Stoll,
Sep 10, 2024
The connected TV penetration rate in the United States rose to an all time high in 2023, with 88 percent of American households owning at least one internet-connected TV device. Since 2014, there has been consistent growth, except for the year 2019. However 2020 indicates the growth returning, with an increase of six percentage points from 2019 to 2020.

Internet-connected TV penetration rate in the United States from 2014 to 2023

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Release date

June 2023

Region

United States

Survey time period

2014 to 2023

Number of respondents

1,770 respondents

Age group

18 years and older

Special properties

households with a TV set

Method of interview

Telephone interview

Supplementary notes

Some figures have been taken from previous publications.

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