Most popular platforms used to watch live streams in the U.S. 2022, by age group
Live streaming growing potential
The popularity of live streaming content has been linked to the online gaming and eSports world, with global users amassing almost 28 billion hours watched across Twitch, YouTube Gaming, and Facebook Gaming combined in 2020. Outside the gaming world, live news and sports have dominated the rankings of the most popular type of content for streaming services worldwide.However, several other sectors in the entertainment and e-commerce industries have benefitted from adopting live-streamed formats during the ongoing coronavirus pandemic. From events to concerts, to so-called shoppertainment, users worldwide appear to be getting more comfortable with the live streaming video format. As of the third quarter of 2021, live videos presented an audience almost as large as how-to videos and tutorials, reaching more than 30 percent of users worldwide.