This statistic gives information on popular mobile retail activities of smartphone users in Canada as of December 2014, by channel. It was found that that 28 percent of smartphone users used mobile browsers to find store locations. Through apps, this activity was only performed by ten percent of users.
Smartphones in Canada
Since 2000, Canadian mobile cellular subscriptions have been increasing year-over-year and as of 2012 totaled 80.05 subscriptions per 100 inhabitants. Of smartphone users that have a connection to mobile content, the most popular categories accessed by a smartphone include sending text messages, accessing news and information, and using an online browser. The volume of mobile messaging in 2012 was 97 billion messages, in 2011 that number was only 80 billion messages.
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Association of Canadian Advertisers. (April 27, 2015). Popular mobile retail activities of smartphone users in Canada as of December 2014, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/
Association of Canadian Advertisers. "Popular mobile retail activities of smartphone users in Canada as of December 2014, by channel." Chart. April 27, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/
Association of Canadian Advertisers. (2015). Popular mobile retail activities of smartphone users in Canada as of December 2014, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/
Association of Canadian Advertisers. "Popular Mobile Retail Activities of Smartphone Users in Canada as of December 2014, by Channel." Statista, Statista Inc., 27 Apr 2015, https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/
Association of Canadian Advertisers, Popular mobile retail activities of smartphone users in Canada as of December 2014, by channel Statista, https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/ (last visited August 24, 2024)
Popular mobile retail activities of smartphone users in Canada as of December 2014, by channel [Graph], Association of Canadian Advertisers, April 27, 2015. [Online]. Available: https://www.statista.com/statistics/294518/smartphone-app-and-mobile-browser-retail-activities-canada/