Most important benefits of U.S. restaurant loyalty programs as of November 2013

Published by Statista Research Department, Mar 27, 2014
This statistic shows the most important benefits of restaurant loyalty programs in the United States as of November 2013. During the survey, 73 percent of the respondents stated that rewards with points was an important benefit when selecting a loyalty program.

How important are the following attributes/benefits while selecting a loyalty program?

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Source

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Release date

March 2014

Region

United States

Survey time period

November 28 to December 9, 2013

Number of respondents

2,064 respondents

Age group

22 years and older

Special properties

visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey

Method of interview

Online survey

Supplementary notes

* Fast service restaurants are either quick service or fast casual restaurants.
Respondents were asked to rate each benefit from one to five, with one being "not important" and five being "very important." Only answers of four and five are shown in this statistic.

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Restaurants in the United KingdomPizza restaurants in the U.S.Fast food brands in the U.S.Restaurants and food services in EuropeRestaurant delivery and takeaway in the United Kingdom
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