This statistic shows the most important benefits of restaurant loyalty programs in the United States as of November 2013. During the survey, 73 percent of the respondents stated that rewards with points was an important benefit when selecting a loyalty program.
How important are the following attributes/benefits while selecting a loyalty program?
visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey
Method of interview
Online survey
Supplementary notes
* Fast service restaurants are either quick service or fast casual restaurants.
Respondents were asked to rate each benefit from one to five, with one being "not important" and five being "very important." Only answers of four and five are shown in this statistic.
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Deloitte. (March 27, 2014). How important are the following attributes/benefits while selecting a loyalty program? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/
Deloitte. "How important are the following attributes/benefits while selecting a loyalty program?." Chart. March 27, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/
Deloitte. (2014). How important are the following attributes/benefits while selecting a loyalty program?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/
Deloitte. "How Important Are The following Attributes/Benefits While Selecting a Loyalty Program?." Statista, Statista Inc., 27 Mar 2014, https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/
Deloitte, How important are the following attributes/benefits while selecting a loyalty program? Statista, https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/ (last visited December 21, 2024)
How important are the following attributes/benefits while selecting a loyalty program? [Graph], Deloitte, March 27, 2014. [Online]. Available: https://www.statista.com/statistics/294515/most-important-benefits-of-restaurant-loyalty-programs-us/
