United States: leading messenger app penetration 2024

Published by Laura Ceci, Jul 2, 2024

According to a survey conducted among internet users in the United States in 2024, Facebook Messenger was the most popular messaging service, with 55 percent of respondents using it. Additionally, 39 percent of U.S. adults reported using Instagram. Only two percent of U.S. adults were using the messenger apps Viber and Whisper.

Penetration of leading messenger platforms in the United States as of March 2024

CharacteristicShare of respondents
Facebook Messenger 55%
Instagram 39%
Apple (iMessage) 29%
WhatsApp 24%
Snapchat 23%
Twitter 19%
Discord 10%
Telegram 9%
WeChat 3%
Slack 3%
Viber 2%
Whisper 2%
Showing entries 1 to 12 (12 entries in total)
Created with Highcharts 7.2.2Share of respondentsFacebook MessengerInstagramApple (iMessage)WhatsAppSnapchatTwitterDiscordTelegramWeChatSlackViberWhisper
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Source

Use Ask Statista Research Service

In cooperation with

Vorhaus Advisors

Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

Original question: "Which of the following messaging services or apps do you currently use?"

Multiple answers were possible.

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