In the fiscal period from April 1, 2021 to March 31, 2022 the Government of Canada invested approximately 32 million Canadian dollars in television advertising. Nevertheless, digital investment accounted for the largest share of the government's spending that year with over 64 million Canadian dollars.
Canadian government spending on advertising in the fiscal year 2020/21, by medium
(in million Canadian dollars)
Excludes media purchased directly by institutions for public notices
Supplementary notes
Figures have been rounded.
Adapted from Statistics Canada, Annual Report on Government of Canada Advertising Activities 2021-2022, page 8, April 1, 2021 to March 31, 2022. This does not constitute an endorsement by Statistics Canada of this product.
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PSPC. (December 12, 2023). Canadian government spending on advertising in the fiscal year 2020/21, by medium (in million Canadian dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/294279/government-canada-advertising-spending/
PSPC. "Canadian government spending on advertising in the fiscal year 2020/21, by medium (in million Canadian dollars)." Chart. December 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/294279/government-canada-advertising-spending/
PSPC. (2023). Canadian government spending on advertising in the fiscal year 2020/21, by medium (in million Canadian dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/294279/government-canada-advertising-spending/
PSPC. "Canadian Government Spending on Advertising in The Fiscal Year 2020/21, by Medium (in Million Canadian Dollars)." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/294279/government-canada-advertising-spending/
PSPC, Canadian government spending on advertising in the fiscal year 2020/21, by medium (in million Canadian dollars) Statista, https://www.statista.com/statistics/294279/government-canada-advertising-spending/ (last visited December 21, 2024)
Canadian government spending on advertising in the fiscal year 2020/21, by medium (in million Canadian dollars) [Graph], PSPC, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/294279/government-canada-advertising-spending/
