This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.
Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013
Characteristic
Percentage of respondents
Look up store information
63.7%
Check for sales, specials or coupons
43.1%
Browse an online website for products
41.7%
Use mobile coupons
41.2%
Look for competitive pricing
30.9%
Check for product ratings and reviews
28.9%
Look up loyalty account status/points
15.7%
Place an order delivered to you
15.2%
Check inventory prior to visit
11.3%
Use social media to receive reward points
8.8%
Place an order you pick up at the store
7.4%
Post a message or a review on social media
4.4%
Make a payment in-store using mobile wallet/contactless payment
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Motorola. (February 1, 2014). Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/
Motorola. "Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013." Chart. February 1, 2014. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/
Motorola. (2014). Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/
Motorola. "Percentage of Baby Boomer Shoppers in North America Who Use Their Smartphone for Shopping Related Activities as of November 2013." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/
Motorola, Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013 Statista, https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/ (last visited December 03, 2024)
Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013 [Graph], Motorola, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/294224/baby-boomer-noth-american-shopper-usage-of-smartphones/
