This statistic presents the smartphone usage for shopping-related activities of Generation Y shoppers in North America. During a November 2013 survey, it was found that 80.8 percent of Gen Y respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 64 percent of respondents reported doing so.
Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013
Characteristic
Percentage of respondents
Look up store information
79.1%
Check for sales, specials or coupons
64%
Browse an online website for products
62.1%
Use mobile coupons
53%
Look for competitive pricing
54.2%
Check for product ratings and reviews
43.1%
Place an order delivered to you
32.4%
Look up loyalty account status/points
30%
Check inventory prior to visit
30.4%
Use social media to receive reward points
20.2%
Place an order you pick up at the store
17.8%
Post a message or a review on social media
17.8%
Make a payment in-store using mobile wallet/contactless payment
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Motorola. (February 1, 2014). Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/
Motorola. "Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013." Chart. February 1, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/
Motorola. (2014). Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/
Motorola. "Percentage of Gen Y Shoppers in North America Who Use Their Smartphone for Shopping Related Activities as of November 2013." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/
Motorola, Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013 Statista, https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/ (last visited December 22, 2024)
Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013 [Graph], Motorola, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/294210/gen-y-north-american-shopper-usage-of-smartphones/
