This statistic presents the online shopping privacy satisfaction of North American shoppers. During a November 2013 survey, it was found that 28.5 percent of respondents were not at all comfortable with sharing personal information while making a purchase online. More than half of respondents were not at all comfortable to share their social media profile with a retailer.
How comfortable are you with each of the following privacy aspects of your online shopping?
Characteristic
Not very comfortable
Not at all comfortable
Sharing personal information while making purchase online
25.7%
28.5%
Receiving text message with offer that matches what looking for and/or past purchases
18.2%
36.9%
Sharing personal information while making purchase in-store
26.2%
39.8%
Websites tracking behavior
18.4%
57.1%
Sharing social media profile information with retailer
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Motorola. (February 1, 2014). How comfortable are you with each of the following privacy aspects of your online shopping? [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/
Motorola. "How comfortable are you with each of the following privacy aspects of your online shopping?." Chart. February 1, 2014. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/
Motorola. (2014). How comfortable are you with each of the following privacy aspects of your online shopping?. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/
Motorola. "How Comfortable Are You with Each of The following Privacy Aspects of Your Online Shopping?." Statista, Statista Inc., 1 Feb 2014, https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/
Motorola, How comfortable are you with each of the following privacy aspects of your online shopping? Statista, https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/ (last visited November 05, 2024)
How comfortable are you with each of the following privacy aspects of your online shopping? [Graph], Motorola, February 1, 2014. [Online]. Available: https://www.statista.com/statistics/294188/consumer-satisfactions-with-online-shopping-privacy/
