Leading merchandise licensors worldwide 2023, by retail sales

Published by
Julia Faria,
Oct 9, 2024

In 2023, The Walt Disney Company's global retail sales of licensed consumer products and experiences reached an estimated 62 billion U.S. dollars, making it the leading brand licensing company worldwide. Authentic Brands Group – which controls the rights over several celebrities, from Elvis Presley to Marilyn Monroe – ranked second with 28 billion dollars.

Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars)

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Release date

July 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

* Estimates.

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Overview

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Top brands

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Advertising consumption

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Media usage

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