Hugo Boss' global net sales by channel 2023

The timeline shows the net sales of the Germany-based luxury fashion company Hugo Boss from 2009 to 2023, by distribution channel. In 2023, Hugo Boss generated approximately 2.26 billion euros from its brick-and-mortar retail channel.

Net sales of Hugo Boss worldwide from 2009 to 2023, by distribution channel (in million euros)

Characteristic	Brick and mortar retail	Online	Wholesale	Licenses
2023	2,262	798	1,033	104
2022	2,016	648	895	92
2021	1,512	549	647	77
2020	1,057	352	472	64
2019	1,718	151	931	84
2018	1,096	110	952	76
2017	1,103	79	922	79
2016	1,078.1	75.5	946.3	69.4
2015	1,095.2	82.6	1,057.8	62.1
2014	976.4	67.8	1,042.6	57.7
2013	874	61.5	1,060.1	57.9
2012	757.6	48.9	1,139.7	56.5
2011	617.7	32.9	1,085.3	49.3
2010	447.7	19.7	993.2	45.1
2009	303.5	7.7	1,007.9	43.7

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Release date

March 2024

More information

Region

Worldwide

Survey time period

2009 to 2023

Supplementary notes

In reports prior to 2020, the source broke down figures for brick-and-mortar sales into "directly operated stores" and "outlets"sub-segments. Brick-and-mortar retail included "freestanding retail stores, shop-in-shops, and outlets".
In the 2021 publication, the source reported the online channel as 'digital sales'. In this statistic, 2020 and 2021 figures for online sales are reflected as reported in the 2021 release. Digital channels included "the Company’s own website hugoboss.com, digital pure players, leading marketplaces as well as bricks and clicks".
In the 2021 report, wholesale channel was reported as 'brick-and-mortar wholesale'. In this statistic, 2020 and 2021 figures for wholesae are reflected as reported in the 2021 release.

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