Search ad spend growth in the UK 2020-2025

Published by Statista Research Department, Nov 18, 2024

In 2023, search advertising spending increased by 11.9 percent year-on-year, from 13.1 to 14.7 billion British pounds. The source projected that starting in 2023 the growth will slow down, amounting to 11.7 percent that year and decreasing to 8.9 percent in 2024.

Change in search advertising spending in the United Kingdom from 2020 to 2025

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Release date

April 2024

Region

United Kingdom

Survey time period

2020 to 2023

Supplementary notes

* Forecast.
Figures for periods prior to 2022 come from previous reporting.

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Statistics on " Digital advertising formats in the United Kingdom (UK) "

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Other statistics that may interest you Digital advertising formats in the United Kingdom (UK)

Overview

8

Audio

7

Banner

6

Classifieds

5

Search

7

Social

7

Video

8

Further related statistics

13

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Topics

Digital advertising formats in the UKAdvertising in the UKProgrammatic advertising in the UKDigital out-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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