U.S. supermarkets: consumers' influences on grocery shopping behavior 2013-2014

U.S. consumers' influences on food buying behavior in 2013 and 2014

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Release date

February 2015

Region

United States

Survey time period

October to November 2014*

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

* Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.
The figures do not add up to 100 percent due to multiple responses.

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