Leading trends in desserts on restaurant menus in the U.S. in 2018

In the United States, 64 percent of professional chefs surveyed predicted that doughnuts with non-traditional filling would be a “hot trend” for restaurant menus in 2018.

U.S. consumers love doughnuts

Doughnuts are a very popular dessert item in the United States. Over the past nine years, the market size of doughnut stores in the United States has been steadily growing. While in 2010 the market size amounted to approximately 11 billion U.S. dollars, this figure had risen to almost 16 billion U.S. dollars in 2019. It has been found that over 200 million U.S. consumers ate doughnuts in 2019. That being said, around 120 million consumers stated they do not eat doughnuts at all.

What is the most popular doughnut brand?

When asked which brand of doughnuts they ate most often, nearly 67 percent of U.S. consumers surveyed stated they bought them from Dunkin’ Donuts in 2019. The Massachusetts-based quick service restaurant chain operates more than nine thousand establishments in the United States alone and has over three thousand units in international locations.