U.S. Instagram penetration rate 2023 | Statista

In 2019, 37.8 percent of the U.S. online population accessed the photo sharing service Instagram. By 2023, the total number of Instagram users in the United States is expected to be over 120.3 million. With more than 1 billion monthly active users, Instagram is one of the most popular social networks worldwide.

Instagram penetration rate in the United States from 2018 to 2023

Download

Source

Show detailed source information?

Register for free

Already a member?

Sources

Use Ask Statista Research Service

Release date

January 2020

More information

Region

United States

Survey time period

2018 to 2019

Supplementary notes

* Forecast.
Internet users who access their Instagram account via any device at least once per month.

Citation formats

Other statistics on the topic
Social media usage in the United States

Leading countries based on Facebook audience size as of April 2024 (in millions)

Social Media & User-Generated Content

Countries with the most Facebook users 2024

Leading social media websites in the United States as of March 2024, based on share of visits

Social Media & User-Generated Content

U.S. market share of leading social media websites 2024

Share of Facebook users in the United States as of July 2024, by age group and gender

Social Media & User-Generated Content

U.S. Facebook users 2024, by age and gender

Distribution of Instagram users in the United States as of July 2024, by age group

Social Media & User-Generated Content

U.S. Instagram users 2024, by age group

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media usage in the United States "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Social media usage in the United States

Overview

6

Benchmark

8

Usage

4

Facebook

6

Instagram

6

TikTok

8

Other major platforms

5

Social media brand profiles

8

Marketing

7

Opinions

7

Further related statistics

5

Further Content: You might find this interesting as well

Statistics

Topics

Social media usage in the United States

Brands on social media

Mobile social media worldwide

Social media usage in the UK

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$959 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how Statista can support your business.