This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.
Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category
* Only 13.9 percent of households have children who are 3 years or younger, so this is a high penetration level. The original source does not give any information regarding the age of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TBM Consulting Group. (January 21, 2014). Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. "Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category ." Chart. January 21, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. (2014). Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group. "Share of U.S. Consumers Who Purchased Consumer Packaged Goods (Cpg) Online in 2013, by Category ." Statista, Statista Inc., 21 Jan 2014, https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
TBM Consulting Group, Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category Statista, https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/ (last visited October 02, 2024)
Share of U.S. consumers who purchased consumer packaged goods (CPG) online in 2013, by category [Graph], TBM Consulting Group, January 21, 2014. [Online]. Available: https://www.statista.com/statistics/293768/us-cpg-shopping-online-share-of-consumers-by-category/
