It was calculated that the digital is to be the largest medium in the United Kingdom in 2023, based on ad revenue shares. That year digital will account for 80 percent of total ad revenue in the country. TV will be the second largest medium, with a share of 11 percent. Cinema is projected to account for 0.5 percent of advertising revenue in the UK in 2023.
Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium
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Statista. (June 30, 2023). Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/
Statista. "Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium." Chart. June 30, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/
Statista. (2023). Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/
Statista. "Distribution of Advertising Revenue in The United Kingdom (Uk) in 2022, by Medium." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/
Statista, Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium Statista, https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/ (last visited December 19, 2024)
Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium [Graph], Statista, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/293666/advertising-expenditure-distribution-in-the-united-kingdom-by-medium/