Online path to purchase device usage in the UK 2013

Published by Statista Research Department, Apr 15, 2014
This statistic displays selected devices used by UK smartphone owners along the path to purchase online as of September 2013. Respondents were more likely to report having used a tablet for research than having used a smartphone, at 49 percent and 46 percent respectively.

Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

CharacteristicTrigger***ResearchPurchase
Laptop 35% 58% 63%
Smartphone 32% 46% 29%
Desktop 31% 61% 69%
Tablet 30% 49% 43%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents35%35%32%32%31%31%30%30%58%58%46%46%61%61%49%49%63%63%29%29%69%69%43%43%Trigger***ResearchPurchaseLaptopSmartphoneDesktopTablet
0%20%40%60%80%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2014

Region

United Kingdom

Survey time period

December 18, 2013

Number of respondents

946**

Special properties

smartphone owners

Supplementary notes

* Based on most recent purchase among respondents who used the device across the entire purchase path.
** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333.
*** Device where respondents first read any promotional message/advertising related to item purchased.
Age not specified.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Online shopping behavior in the United Kingdom (UK) "

Other statistics that may interest you Online shopping behavior in the United Kingdom (UK)

Overview

7

Device usage and conversions

5

Online shopping behavior

7

Online food shopping

7

Favorite stores and retailers

5

Further related statistics

8

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in SpainE-commerce worldwideE-commerce in Latin AmericaE-commerce in MexicoOnline food delivery in Spain
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.