This statistic displays selected devices used by UK smartphone owners along the path to purchase online as of September 2013. Respondents were more likely to report having used a tablet for research than having used a smartphone, at 49 percent and 46 percent respectively.
Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*
* Based on most recent purchase among respondents who used the device across the entire purchase path. ** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333. *** Device where respondents first read any promotional message/advertising related to item purchased. Age not specified.
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eMarketer. (April 15, 2014). Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/
eMarketer. "Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*." Chart. April 15, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/
eMarketer. (2014). Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/
eMarketer. "Devices Used along The Online Path to Purchase in The United Kingdom (Uk) as of September 2013*." Statista, Statista Inc., 15 Apr 2014, https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/
eMarketer, Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013* Statista, https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/ (last visited November 22, 2024)
Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013* [Graph], eMarketer, April 15, 2014. [Online]. Available: https://www.statista.com/statistics/293644/online-path-to-purchase-device-usage/
