Online path to purchase device usage in the UK 2013

Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

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Source

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Release date

April 2014

Region

United Kingdom

Survey time period

December 18, 2013

Number of respondents

946**

Special properties

smartphone owners

Supplementary notes

* Based on most recent purchase among respondents who used the device across the entire purchase path.
** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333.
*** Device where respondents first read any promotional message/advertising related to item purchased.
Age not specified.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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Based on your interests

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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

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