This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.
Each time you see each of the following advertising types, how much do you typically pay attention?
* Share answering "pay at least some attention." ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
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Kantar Millward Brown. (March 17, 2014). Each time you see each of the following advertising types, how much do you typically pay attention? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. "Each time you see each of the following advertising types, how much do you typically pay attention?." Chart. March 17, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. (2014). Each time you see each of the following advertising types, how much do you typically pay attention?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. "Each Time You See Each of The following Advertising Types, How Much Do You Typically Pay Attention?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown, Each time you see each of the following advertising types, how much do you typically pay attention? Statista, https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/ (last visited December 22, 2024)
Each time you see each of the following advertising types, how much do you typically pay attention? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
