This statistic displays the favorability rating of advertisements by device format in the United Kingdom as of 2014. Among respondents, television advertisements were viewed most favorably, with 39 percent reporting seeing TV ads favorably.
How would you characterize your attitude towards each of the following formats of advertising?
* The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." ** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. *** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. **** Share answering very or somewhat favorable.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Millward Brown. (March 17, 2014). How would you characterize your attitude towards each of the following formats of advertising? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. "How would you characterize your attitude towards each of the following formats of advertising?." Chart. March 17, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. (2014). How would you characterize your attitude towards each of the following formats of advertising?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards Each of The following Formats of Advertising?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown, How would you characterize your attitude towards each of the following formats of advertising? Statista, https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/ (last visited December 22, 2024)
How would you characterize your attitude towards each of the following formats of advertising? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
