This statistic displays how often multiscreen users shifted from television viewing to using another device, by device, in the United Kingdom in 2014. Shifting from TV to smartphone was most common, at 20 percent of respondents.
Screen shifting from TV to other devices in the United Kingdom (UK) in 2014
* During the survey, this question was posed as follows: “In which of the following ways do you sometimes shift the same task from one device to another at a later time? (By a task, we mean things like watching a show or video, searching for information, shopping, planning a trip or social networking)” ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
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Kantar Millward Brown. (March 17, 2014). Screen shifting from TV to other devices in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/
Kantar Millward Brown. "Screen shifting from TV to other devices in the United Kingdom (UK) in 2014." Chart. March 17, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/
Kantar Millward Brown. (2014). Screen shifting from TV to other devices in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/
Kantar Millward Brown. "Screen Shifting from Tv to Other Devices in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/
Kantar Millward Brown, Screen shifting from TV to other devices in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/ (last visited December 23, 2024)
Screen shifting from TV to other devices in the United Kingdom (UK) in 2014 [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293559/screen-shifting-from-tv-to-other-devices-in-the-united-kingdom/
