This statistic displays the reasons survey respondents gave for using a second device to consume unrelated content while watching television (i.e. media stacking) in the United Kingdom as of 2014. The most popular reason given was "to fill time during the ad breaks" at 48 percent of respondents.
Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?
Characteristic
Share of respondents
To fill time during the ad breaks
48%
To keep up with friends on social media (not related to the show)
46%
When someone else has chosen what's on TV and I'm not really interested
39%
I'm not primarily watching the TV, I just have it on for background noise
33%
I'm busy and have other things that need to get done
24%
I don't find TV interesting enough to give it all my attention
* The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." ** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. *** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
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Kantar Millward Brown. (March 17, 2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. "Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?." Chart. March 17, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. (2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. "Why Do You Also Use a Second Device (Laptop, Smartphone, or Tablet) to Consume Unrelated Content While You Are Watching Tv?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown, Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? Statista, https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/ (last visited August 24, 2024)
Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293555/reasons-for-stacking-in-the-united-kingdom/
