This statistic displays reasons survey respondents gave for using a second device to consume related content (i.e. media meshing) while watching television in the United Kingdom as of 2014. Nine percent of respondents reporting meshing in order to "follow up on a TV ad."
Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?*
Characteristic
Share of respondents
Fore more information about what's on TV(e.g. sports scores, character, bios etc.)
22%
To discuss what I'm watching with other people (e.g. via social meida)
* During the survey, this question was posed as follows: "Why do you also use a second device (laptop, smartphone, or tablet) when you are watching TV?" ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
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Kantar Millward Brown. (March 17, 2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. "Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?*." Chart. March 17, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. (2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. "Why Do You Also Use a Second Device (Laptop, Smartphone, or Tablet) to Consume Related Content While You Are Watching Tv?*." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown, Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* Statista, https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/ (last visited December 23, 2024)
Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293551/reasons-for-meshing-in-the-united-kingdom/
