This statistic displays the split of time spend simultaneously online and watching television, by the type of content being consumed--either related or unrelated content--in the United Kingdom as of 2014. The source estimated that 24 percent of simultaneous multiscreening was "meshing," i.e. consuming content online related to the television content being consumed.
While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?*
* During the survey, this question was posed as follows: "While you were watching TV and using the Internet yesterday, how much of the time were you doing something related to what was happening on TV?" ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
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Kantar Millward Brown. (March 17, 2014). While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/
Kantar Millward Brown. "While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?*." Chart. March 17, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/
Kantar Millward Brown. (2014). While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/
Kantar Millward Brown. "While You Were Watching Tv and Using The Internet, How Much of The Time Were You Doing Something Related to What Was Happening on Tv?*." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/
Kantar Millward Brown, While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?* Statista, https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/ (last visited October 02, 2024)
While you were watching TV and using the internet, how much of the time were you doing something related to what was happening on TV?* [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293547/simultaneous-screen-use-in-the-united-kingdom-by-type/
