While Brazil leads in surgical cosmetic procedures, the United States dominates overall due to its high number of nonsurgical treatments. Countries like Turkey, Argentina, and Germany also show a preference for non-invasive procedures*, while in Mexico, like Brazil, surgical procedures are more popular.
Gender disparities in cosmetic surgery
Women continue to be the primary consumers of surgical cosmetic procedures, accounting for nearly 86 percent of all surgeries worldwide in 2023. However, men's participation in plastic surgery has seen a slight increase, rising from 13.5 percent in 2018 to 14.3 percent in 2023.
Popular cosmetic procedures among men and women in the U.S.
In the United States, liposuction has become the top choice for both men and women seeking surgical cosmetic enhancement. In 2023, it was the most performed surgical procedure among women, followed by breast augmentation. Among men, liposuction overtook gynecomastia (male breast reduction) as the most common cosmetic surgery in 2023.
Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type
Source adds: "Rankings are based solely on those countries from which a sufficient survey response was received and data were considered to be representative."
*The source only provides data on nonsurgical procedures carried out by plastic surgeons, therefore the actual number of nonsurgical treatments (such as those carried out by dermatologists) is potentially far higher.
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ISAPS. (June 3, 2024). Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/
ISAPS. "Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type." Chart. June 3, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/
ISAPS. (2024). Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/
ISAPS. "Countries with The Highest Number of Surgical and Nonsurgical Cosmetic Procedures in 2023, by Procedure Type." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/
ISAPS, Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type Statista, https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/ (last visited December 30, 2024)
Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2023, by procedure type [Graph], ISAPS, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/293391/surgical-and-nonsurgical-cosmetic-procedures-by-country/
