Leading countries with the most cosmetic procedures worldwide 2023

Cosmetic procedures are popular among people who want to enhance their body's features through surgical and non-surgical methods. As of 2023, the United States had the largest number of total cosmetic procedures, with nearly 6.2 million procedures. Brazil had the second-largest number of cosmetic procedures, with over 3.3 million procedures that year. 

Cosmetic procedures globally

There are both surgical and non-surgical options for cosmetic procedures. Surgical procedures include augmentation mammaplasty (breast augmentation), mastopexy, lipoplasty, and rhinoplasty, to name a few. Minimally invasive, non-surgical procedures can include botulinum toxin (Botox), chemical peels, dermal fillers, and tattoo removal. The top surgical cosmetic procedure globally in 2023 was liposuction, followed by breast augmentation. During that same year, the top non-surgical cosmetic procedure was botulinum toxin (Botox), followed by hyaluronic acid (dermal fillers).

Cosmetic procedure costs in the U.S.

Cosmetic procedures have varying prices and depend entirely on the invasiveness of the procedures. In 2022, total expenditure on surgical cosmetic procedures was over twice that of non-surgical procedures. Among all surgical procedures, face lifts had the highest average costs in 2022. Furthermore, among non-surgical procedures, hair restoration had the highest average cost in the U.S.