Advantages of digital banking among Millenials in the U.S. 2014, by gender

Published by Statista Research Department, Mar 10, 2014
This statistic presents the advantages and benefits of online and mobile banking among Millenials in the United States as of February 2014, by gender. It was found that 73 percent of the surveyed male Millenials considered online and mobile way of banking to be more convenient.

What advantages or benefits of online or mobile banking are most appealing to you?

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Release date

March 2014

Region

United States

Survey time period

January 28 to February 10, 2014

Number of respondents

2,031 respondents

Age group

18-34

Supplementary notes

Total sample includes 2,031 Millenials who have financial relationships. Specific segments of the sample include a national sample of 1,530. A New York City sample of 154. A Boston sample of 150. A Philadelphia sample of 150. A Florida sample of 154 and a national Hispanic sample of 501. Data has been weighted by age, gender, region and ethnicity to reflect the population.

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Statistics on " Banking channels in the United Kingdom (UK) "

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Branch banking

8

Online and mobile banking

8

Banking apps

8

Banking channels for major banks

5

General summary: customer preference

5

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