This statistic shows the results of an online survey conducted in 2013 and 2014. About 902 U.S. chief household shoppers were asked to rate the importance of courteous, friendly employees when selecting their primary grocery store. In 2014, 62.9 percent of U.S. consumers rated courteous and friendly staff as a very important feature for deciding where to shop.
U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014*
* The original question ran as follows: 'Please read this list for factors that may or may not be important when a person decides where to shop for groceries. For each factor, please tell me whether it is very important, somewhat important, not too important or not at all important to you when you select a primary grocery store, that is, the grocery store or supermarket where you spend the most money on all groceries'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female. The original source does not give any information regarding the age of respondents.
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National Grocers Association. (February 27, 2015). U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014* [Graph]. In Statista. Retrieved November 27, 2024, from https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/
National Grocers Association. "U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014*." Chart. February 27, 2015. Statista. Accessed November 27, 2024. https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/
National Grocers Association. (2015). U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014*. Statista. Statista Inc.. Accessed: November 27, 2024. https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/
National Grocers Association. "U.S. Consumers' Importance of Courteous, Friendly Employees When Selecting Their Primary Grocery Store in 2013 and 2014*." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/
National Grocers Association, U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014* Statista, https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/ (last visited November 27, 2024)
U.S. consumers' importance of courteous, friendly employees when selecting their primary grocery store in 2013 and 2014* [Graph], National Grocers Association, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/293302/us-primary-supermarkets-consumers-importance-of-courteous-friendly-employees/
