U.S. primary supermarkets: consumers' importance of accurate shelf tags 2013-2014

* The original question ran as follows: 'Please read this list for factors that may or may not be important when a person decides where to shop for groceries. For each factor, please tell me whether it is very important, somewhat important, not too important or not at all important to you when you select a primary grocery store, that is, the grocery store or supermarket where you spend the most money on all groceries'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.