Size of the global direct selling community 2013-2022, by region

Published by
D. Tighe,
Jan 12, 2024
In 2022, nearly 30 million people made up the direct selling community in the Americas. Just over half of these direct sellers were specifically located in North America. The global community stood at a total of around 114.9 million people worldwide.

Number of independent representatives in the global direct selling community from 2013 to 2022, by region (in millions)

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Release date

July 2023

Region

Worldwide

Survey time period

2013 to 2022

Supplementary notes

* Independent representatives are defined as individuals who have signed an Independent Contractor agreement with a direct selling company. This includes full-time business builders, part-time business builders, and others who may be new to direct selling.

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