Retail sales share of the global direct selling industry 2023, by region

Published by
D. Tighe,
Sep 10, 2024

In 2023, 37.3 percent of the direct selling industry's retail sales were generated in the Americas. The largest market overall, however, was the Asia Pacific region, which accounted for over 40 percent of the world's direct selling retail sales. Globally, the industry generated a total of approximately 168 billion U.S. dollars in 2023.

Retail sales share of the global direct selling industry in 2023, by region

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Release date

August 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.

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