As of 2023, the leading direct selling market in the world was the United States, who held a market share of 22 percent. Germany, Korea, and China followed at 12 percent, 10 percent, and nine percent, respectively. Other major markets included countries such as Japan, Malaysia, and Brazil.
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Subscriptions & direct selling in the U.S." in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Market Overview
Direct selling in the United States
Direct selling in other regions
Selected direct sellers & multi-level marketing companies
Direct-to-Consumer
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
