Share of the leading direct selling markets worldwide 2023

Published by Statista Research Department, Sep 6, 2024

As of 2023, the leading direct selling market in the world was the United States, who held a market share of 22 percent. Germany, Korea, and China followed at 12 percent, 10 percent, and nine percent, respectively. Other major markets included countries such as Japan, Malaysia, and Brazil.

Share of the leading direct selling markets worldwide as of 2023

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Release date

August 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Figures are expressed as percentages of estimated retail sales, excluding VAT.
Percentages may not sum to 100 percent due to rounding.

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