In 2023, the U.S. direct selling industry generated around 32.5 percent of its retail sales from the wellness product category. The United States' second-largest product category, financial services, accounted for a 14.6 percent sales share.
Product category sales share of the direct selling industry in the United States in 2023
Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.
Figures are based on the entire industry (i.e., DSA member and non-member companies).
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WFDSA. (August 23, 2024). Product category sales share of the direct selling industry in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product category sales share of the direct selling industry in the United States in 2023." Chart. August 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. (2024). Product category sales share of the direct selling industry in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product Category Sales Share of The Direct Selling Industry in The United States in 2023." Statista, Statista Inc., 23 Aug 2024, https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA, Product category sales share of the direct selling industry in the United States in 2023 Statista, https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/ (last visited December 22, 2024)
Product category sales share of the direct selling industry in the United States in 2023 [Graph], WFDSA, August 23, 2024. [Online]. Available: https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
