In 2022, the U.S. direct selling industry generated around 35 percent of its retail sales from the wellness product category. The United States' second-largest product category, household goods and durables, accounted for a 14 percent sales share.
Product category sales share of the direct selling industry in the United States in 2022
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Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.
Figures are based on the entire industry (i.e., DSA member and non-member companies).
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WFDSA. (July 13, 2023). Product category sales share of the direct selling industry in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product category sales share of the direct selling industry in the United States in 2022." Chart. July 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. (2023). Product category sales share of the direct selling industry in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product Category Sales Share of The Direct Selling Industry in The United States in 2022." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA, Product category sales share of the direct selling industry in the United States in 2022 Statista, https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/ (last visited July 22, 2024)
Product category sales share of the direct selling industry in the United States in 2022 [Graph], WFDSA, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/