The global direct selling industry generated around 30 percent of its retail sales through wellness product sales in 2022. In that year, direct sellers in the Asia Pacific Region generated 42 percent of their retail sales from cosmetics, personal care, and wellness products alone.
Product category sales share of the direct selling industry worldwide in 2022, by region
Region
Clothing & Accessories
Cosmetics & Personal Care
Home Care
Household Goods & Durables
Wellness
Books, Toys, Stationery, Etc.
Foodstuff & Beverages
Home Improvement
Utilities
Financial Services
Other
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The source adds the following information: "Figures for this report are based only on DSA member companies, except in Taiwan, South Africa and United States where the figures represent the entire direct selling industry. Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100% due to rounding."
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WFDSA. (July 13, 2023). Product category sales share of the direct selling industry worldwide in 2022, by region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/
WFDSA. "Product category sales share of the direct selling industry worldwide in 2022, by region." Chart. July 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/
WFDSA. (2023). Product category sales share of the direct selling industry worldwide in 2022, by region. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/
WFDSA. "Product Category Sales Share of The Direct Selling Industry Worldwide in 2022, by Region." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/
WFDSA, Product category sales share of the direct selling industry worldwide in 2022, by region Statista, https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/ (last visited July 22, 2024)
Product category sales share of the direct selling industry worldwide in 2022, by region [Graph], WFDSA, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/293088/product-category-sales-share-of-the-direct-selling-industry-by-region/