In 2022, the global direct selling industry generated 30 percent of its retail sales from wellness products alone. Cosmetics and personal care products ranked second, accounting for nearly a quarter of sales globally. In that year, the global direct selling industry generated approximately 173 billion U.S. dollars.
Sales share of the direct selling industry worldwide in 2022, by product category
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Sales share
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The source adds the following information: "Figures for this report are based only on DSA member companies, except in Taiwan, South Africa and United States where the figures represent the entire direct selling industry. Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100% due to rounding."
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WFDSA. (July 13, 2023). Sales share of the direct selling industry worldwide in 2022, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales share of the direct selling industry worldwide in 2022, by product category." Chart. July 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. (2023). Sales share of the direct selling industry worldwide in 2022, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA. "Sales Share of The Direct Selling Industry Worldwide in 2022, by Product Category." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/
WFDSA, Sales share of the direct selling industry worldwide in 2022, by product category Statista, https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/ (last visited August 24, 2024)
Sales share of the direct selling industry worldwide in 2022, by product category [Graph], WFDSA, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/293085/global-sales-share-of-the-direct-selling-industry-by-product-category/