This graph shows data on screen media advertising receptivity in selected countries worldwide as of March 2014. Advertising receptivity is an average of ad favorability (respondents who are very or somewhat favorable towards ads in a particular medium) and attention (respondents who pay at least some attention towards ads in a particular medium). As of March 2014, screen media ad receptivity was at 49 percent in India.
Screen media advertising receptivity* in selected countries worldwide as of March 2014
Advertising receptivity= average of favorability (very/somewhat favorable) and attention (pay at least some attention). The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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Kantar Millward Brown. (March 17, 2014). Screen media advertising receptivity* in selected countries worldwide as of March 2014 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. "Screen media advertising receptivity* in selected countries worldwide as of March 2014." Chart. March 17, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. (2014). Screen media advertising receptivity* in selected countries worldwide as of March 2014. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown. "Screen Media Advertising Receptivity* in Selected Countries Worldwide as of March 2014." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
Kantar Millward Brown, Screen media advertising receptivity* in selected countries worldwide as of March 2014 Statista, https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/ (last visited November 22, 2024)
Screen media advertising receptivity* in selected countries worldwide as of March 2014 [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293046/advertising-receptivity-worldwide-country/
