Advertising receptivity worldwide 2014, by country

Screen media advertising receptivity* in selected countries worldwide as of March 2014

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Source

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Release date

March 2014

Region

Worldwide

Survey time period

as of March 2014

Number of respondents

> 12,000 multiscreen users from 30 countries

Age group

16-44 years

Special properties

across TV, laptop, smartphone and tablet

Supplementary notes

Advertising receptivity= average of favorability (very/somewhat favorable) and attention (pay at least some attention).
The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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