This graph shows data on advertising favorability worldwide as of March 2014. by screen. During a survey it was found that 23 percent of respondents characterized their attitude towards tablet advertising as favorable.
How would you characterize your attitude towards each of the following formats of advertising?
Characteristic
Share of respondents who are very/somewhat favorable
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The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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Kantar Millward Brown. (March 17, 2014). How would you characterize your attitude towards each of the following formats of advertising? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. "How would you characterize your attitude towards each of the following formats of advertising?." Chart. March 17, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. (2014). How would you characterize your attitude towards each of the following formats of advertising?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards Each of The following Formats of Advertising?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown, How would you characterize your attitude towards each of the following formats of advertising? Statista, https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/ (last visited July 22, 2024)
How would you characterize your attitude towards each of the following formats of advertising? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
