This graph shows data on advertising favorability worldwide as of March 2014. by screen. During a survey it was found that 23 percent of respondents characterized their attitude towards tablet advertising as favorable.
How would you characterize your attitude towards each of the following formats of advertising?
Characteristic
Share of respondents who are very/somewhat favorable
The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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Kantar Millward Brown. (March 17, 2014). How would you characterize your attitude towards each of the following formats of advertising? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. "How would you characterize your attitude towards each of the following formats of advertising?." Chart. March 17, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. (2014). How would you characterize your attitude towards each of the following formats of advertising?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards Each of The following Formats of Advertising?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
Kantar Millward Brown, How would you characterize your attitude towards each of the following formats of advertising? Statista, https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/ (last visited December 23, 2024)
How would you characterize your attitude towards each of the following formats of advertising? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/293031/advertising-favorability-worldwide-screen/
