Reasons for simultaneous multiscreen use worldwide 2014
This graph shows the reasons consumers worldwide gave for using secondary devices to access the internet while also watching TV. The results of a survey conducted in 2014 in thirty countries showed that 42 percent of users who used the internet for unrelated content [to what was happening on TV] responded that they used their devices to fill time during ad breaks. Of those who used the internet for related content to what was happening on TV, 24 percent responded they used their secondary devices to find more information about what they were watching on TV at the moment.
