This graph shows the distribution of daily time spent with multiple screens per capita worldwide as of March 2014. Millward Brown found found that 35 percent of multiscreen time was spent on simultaneous screen consumption.
While watching TV, how much time do you spend using the internet?
During the survey, this question was posed as follows: "At the same time as you were watching TV yesterday, how much time did you also spend using the internet?" The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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Kantar Millward Brown. (March 17, 2014). While watching TV, how much time do you spend using the internet? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. "While watching TV, how much time do you spend using the internet?." Chart. March 17, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. (2014). While watching TV, how much time do you spend using the internet?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. "While Watching Tv, How Much Time Do You Spend Using The Internet?." Statista, Statista Inc., 17 Mar 2014, https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown, While watching TV, how much time do you spend using the internet? Statista, https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/ (last visited November 22, 2024)
While watching TV, how much time do you spend using the internet? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: https://www.statista.com/statistics/292983/distribution-multiscreen-time-worldwide-type/
