U.S. shoppers' primary store size preference 2013-2014

Which size of store would you prefer for most of your food buying trips?

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Sources

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Release date

February 2015

Region

United States

Survey time period

October to November 2014*

Number of respondents

902 respondents

Age group

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

* Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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