Locations consumers purchase groceries U.S. 2023

According to a survey carried out in the United States in June 2023, some 44 percent of respondents stated that they usually purchase groceries locally at the brick-and-mortar stores, making it the most popular shopping choice. Some 15 percent of respondents said that they usually shop for groceries mainly online, while three percent said they purchase them exclusively online.

Why do Americans still prefer to buy groceries in physical stores?

Being able to see and choose products in person before buying them was the most-cited reason for not shopping for groceries online in the United States in 2018. Other top reasons for shopping in-store included enjoyment and not having to pay for delivery. If consumers were to be persuaded to buy groceries online, then price and convenience would be the leading factors to convince them.

Grocery market in the United States

Sales of supermarkets and other grocery stores in the United States reached around 810 billion U.S. dollars in 202, an increase of more than 250 billion U.S. dollars over a ten-year period. Walmart was the leading food and grocery retailer in the U.S. in 2022, with sales reaching around 421 billion U.S. dollars.