Premium channel subscription rate in North America 2015

This statistic displays the percentage of consumers in the United States and Canada who paid for premium channel subscriptions in the fourth quarter of 2015. According to the data, over percent of those surveyed responded they did not pay for any premium channels. Of those who did, almost percent paid for HBO and nearly percent paid for Showtime. Thanks to the huge success of shows such as Game of Thrones, Westworld, and Veep, the number of HBO subscribers has increased in recent years from just under million in 2010 to million in 2016. As a result, the network's subscription revenue has also increased from billion U.S. dollars in 2012 to billion U.S. dollars in 2016. However, this success and the creation of blockbuster shows comes at a cost - HBO's programming costs have increased from billion U.S. dollars in 2011 to billion U.S. dollars in 2016.