Premium channel subscription rate in North America 2015

This statistic displays the percentage of consumers in the United States and Canada who paid for premium channel subscriptions in the fourth quarter of 2015. According to the data, over 61 percent of those surveyed responded they did not pay for any premium channels. Of those who did, almost 23 percent paid for HBO and nearly 16 percent paid for Showtime. Thanks to the huge success of shows such as Game of Thrones, Westworld, and Veep, the number of HBO subscribers has increased in recent years from just under 40 million in 2010 to 49 million in 2016. As a result, the network's subscription revenue has also increased from 4 billion U.S. dollars in 2012 to 5 billion U.S. dollars in 2016. However, this success and the creation of blockbuster shows comes at a cost - HBO's programming costs have increased from 1.71 billion U.S. dollars in 2011 to 2.18 billion U.S. dollars in 2016.