The statistic shows Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015. The beverage and brewing company invested 2.1 million U.S. dollars in measured media advertising of its pale lager Busch in 2012.
Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015
(in million U.S. dollars)
* January to November 2012. Figures for Bud Light, Platinum, Busch and Shock Top come from earlier Advertising Age articles. Measured-media spending figures include 18 media from Kantar Media’s Stradegy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display. For more details see the methodology of the report.
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Advertising Age. (August 22, 2016). Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. "Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars)." Chart. August 22, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. (2016). Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age. "Anheuser Busch's Advertising Spending on Selected Beer Brands in The United States in 2012 and 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Aug 2016, https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/
Advertising Age, Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/ (last visited October 02, 2024)
Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015 (in million U.S. dollars) [Graph], Advertising Age, August 22, 2016. [Online]. Available: https://www.statista.com/statistics/292780/anheuser-busch-ad-spend-beer-brands/
