Retailer-branded app usage among U.S. holiday shoppers 2017, by age group
This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 77 percent of smartphone holiday shoppers aged 18 to 29 years stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.