Important holiday shopping influencers among U.S. consumers 2017

Published by
Alexander Kunst,
Nov 30, 2020
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked about the factors which influence their holiday shopping decisions. During the survey, 61 percent of the respondents cited the final price including any promotional offers as an important influencer.

What are the most important influencers when making your final holiday shopping purchase?

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Source

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Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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