This statistic displays theater attendees' primary reasons for attending live theater performances in the United Kingdom as of 2013. The most common reason given for attending was "treat," with 21 percent of respondents reporting this reason. Seven percent of respondents reported attending because of an "emotional connection."
Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013
Characteristic
Share of attendees
Treat
21%
Interest in theater
20%
Fun
17%
Emotional connection
7%
Birthday
7%
Tradition
7%
Escape
6%
Tourist
6%
Anniversary
4%
Education
4%
Hen party / stag do
1%
Created with Highcharts 7.2.2Share of attendees21%21%20%20%17%17%7%7%7%7%7%7%6%6%6%6%4%4%4%4%1%1%TreatInterest in theaterFunEmotional connectionBirthdayTraditionEscapeTouristAnniversaryEducationHen party / stag do
0%2%4%6%8%10%12%14%16%18%20%22%24%
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Attendance to at least one theatre event in the past 3 years
Method of interview
Online survey
Supplementary notes
* The sample was conducted with a sampling agency to create a representative sample of theater attendees in the UK. The survey was complemented with attendees from abroad: 1,006 theatre attendees from the UK, 200 attendees from the US, 100 from Australia, 100 from Ireland and 50 from Germany.
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Ticketmaster. (September 26, 2013). Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/
Ticketmaster. "Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013." Chart. September 26, 2013. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/
Ticketmaster. (2013). Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/
Ticketmaster. "Primary Reasons for Attending Live Theater Performances in The United Kingdom (Uk) as of 2013." Statista, Statista Inc., 26 Sep 2013, https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/
Ticketmaster, Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013 Statista, https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/ (last visited January 21, 2025)
Primary reasons for attending live theater performances in the United Kingdom (UK) as of 2013 [Graph], Ticketmaster, September 26, 2013. [Online]. Available: https://www.statista.com/statistics/292667/reasons-for-attending-live-theater-uk/
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